cAse sTUDIES
The following case studies are based on our decades of experience working in the industry. These real-world communication challenges have been created to highlight our behavior and neuroscience storytelling approach we now have optimized with StoryAnchor. Clients have appreciated our inspiring approach, reliability in the way we work, scientific accuracy and strategic thinking.
Pharma Case
Shifting Habits by Changing the Story
Market and sales insights revealed that 40% of rheumatologists continued to prefer a competitor product within a specific patient subgroup despite evolving clinical evidence. Prescribing patterns had become anchored in established habits and reinforced by repeated clinical experience.
Our work focused on uncovering the “story” rheumatologists were already telling themselves about the patient and treatment journey using our StoryAnchor Approach rooted in behavioral science.
-
First, we identified and prioritized the signals of hidden assumptions and beliefs shaping decision pathways
-
Second, we co-created a storytelling and messaging workshop that integrated a new narrative without challenging clinical expertise of the habit-driven HCP. Complex evidence was translated into clear, emotionally resonant and clinically relevant messaging woven into the new story designed to stay in memory.
-
Third, we anchored the new story into videos and assets that consistently and repeatedly underlined personal dissonance, making space for a new perspective that felt intuitive rather than disruptive.
Signature Storytelling Session:
Join us for 2 hours and we will anchor our behavior science and neuromarketing approach to your project for maximizing impact! Contact us via form or email at info@storyanchor.ch
Biotech Case
Transforming Complex Science into a Successful Investment Narrative
A biotech company was preparing for an important investor funding round with a highly innovative platform technology and strong scientific data. While the science was compelling, the story was difficult for investors to quickly understand and connect to future value creation.
Our challenge was to create investor confidence in 30 PowerPoint pitch slides. Using our StoryAnchor approach, we identified the central narrative behind the science and restructured the story around investor signals such as unmet need, innovation, market opportunity, and value creation. Complex mechanisms and scientific language were translated and anchored into a clear investor-focused and behavior-science-rooted pitch deck that integrated the story for maximum understanding, retention, and engagement.
Signature Investor Pitch Session:
Join us for 1.5 hours and we will recommend how to transform your complex science into a clear narrative for your investors, partners, and decision-makers!
Contact us via form or email at info@storyanchor.ch
Pharma Case
Oncology Video Storytelling
A pharmaceutical company wanted to strengthen engagement around an oncology product and create content that could communicate key topics across different personas and channels while increasing relevance and retention. We recommended an HCP video as a trusted channel where scientific messages could feel more human, authentic, and engaging helping key messages stay in memory longer. Our StoryAnchor Approach:
-
First, we analyzed the behaviors, beliefs, and decision driver signals of the HCP treatment journey
-
Second, we integrated our findings into a narrative strategy and built a story architecture around the most important clinical and educational themes.
-
Third, we engaged leading oncologists, managed outreach and coordination, and oversaw the complete video production process from content development through filming with our video partner. We then transformed the content into multiple short and long video segments tailored to different topics, formats, and communication objectives.
These story-based video assets were integrated across digital channels, educational materials, and congress booth experiences.
Interested in video storytelling that drives and anchors trust?
Contact us via form or email at info@storyanchor.ch